A dream collaboration: Stacy Martin and Miu Miu

Many people won’t be familiar with the name ‘Stacy Martin’; however, we have a feeling that this is soon to change. Martin has been lurking at the peripheries of mainstream culture for a few years now, starring in leftfield films and recently appearing in the Italian label Miu Miu’s A/W 2015 advertising campaign. This relationship has progressed and developed into something much more long term and she has now been unveiled as the face of Miu Miu’s first ever fragrance. This is a huge and influential undertaking for a young actress and model, and the decision to sign Martin up as the campaign model is a clear sign of the direction that this chic and covetable brand wants to take. We ask: who is Stacy Martin and why is this collaboration with Miu Miu such a match made in heaven?   

Up until now, Martin is perhaps most famous for her work in Lars von Trier’s 2013 epic, encyclopaedic film Nymphomaniac, playing the young version of Charlotte Gainsbourg’s character Joe. This film was controversial for a number of reasons, not least because von Trier is a distinct persona non grata within the film community for his inflammatory comments (he was banned from Cannes Film Festival for his comments regarding Nazism during a press junket for his film Melancholia). Nymphomaniac saw full-frontal sex scenes and a weaving, odyssey of a storyline that runs for over 4 hours (the Director’s cut is said to be five and a half hours). Whilst Martin had previously modelled to pay her way through acting classes, this film saw her catapulted into the public eye in a very explicit way, and she became the darling of arthouse cinema. She was included in BAFTA’s Breakthrough Brits campaign in 2014 for her work, spreading her sphere of influence even further.      

Miu Miu is the passion project of Miuccia Prada of the distinguished Italian fashion house that is her namesake. Miu Miu was born in 1993 and its name derives from Prada’s own childhood name. It has bloomed into a highly successful luxury brand and is a particular favourite of emerging young actresses and starlets, with fans and former spokesmodels including Hailee Steinfeld, Elle Fanning and Lupita Nyong’o. Miu Miu often tends towards playful and fun looks, with the A/W 2015 runway full of high hemlines, sumptuous fabric textures and popping colours, keeping the best of prim and proper with shirts and tweed coats but contrasted with cheeky mini-skirts and pinafores. There is no wonder that it is the go-to brand for successful young women who want to indulge in luxury designer clothing that is fun and fanciful. Look to similar styles from this wholesale clothing supplier.

Stacy Martin previously fronted Miu Miu’s A/W 2014 campaign in a series of striking black and white photographs. She stuck with the brand through to the A/W 2015 campaign in which she was joined by Nymphomaniac co-star Mia Goth. These casting decisions show that Miu Miu wants to work with actresses and models that are famous for their risk-taking. Neither Martin nor Goth shirk gritty challenges or cinematic controversy, but still manage to command the attention they receive with grace and wide-eyed, butter-wouldn’t-melt looks on their faces. There is something inherently sexual and mature about the Miu Miu girl; curious and whimsical, she is still completely in control of the decisions she make and is, furthermore, empowered by them. Martin embodies all of these things, making her a perfect fit for Miu Miu’s first fragrance. 
In the campaign, Martin frolics like Alice in Wonderland with a bottle of perfume and a cute kitten, in a chic sixties-inspired dress and Mary Janes, with the vocals of Leslie Gore chiming in the background. The song is particularly apt, entitled ‘You don’t own me’, with the lyrics ‘Don’t tell me what to do, don’t tell me what to say’ ringing as Martin smiles coyly into the camera. She may look perfectly sweet and innocent, with her pastel colour palette, high neck and minimal make up, embodying the perfect ideal of femininity; yet, underneath her preened saccharine fa├žade is a woman who knows exactly what she wants and who won’t be constrained by limiting notions of female sexuality. Martin, with her previous explorations of empowerment and sexuality in the von Trier film, exudes all of this effortlesslyfulfilling the innocent-knowing dichotomy that is at the heart of Miu Miu’s brand aesthetic. 

No comments

Post a Comment

Blogger Template Created by pipdig